Susanne Friese Susanne Friese

Why QInsights Doesn't Offer "Instant AI Analysis" – And What We Do Instead

"Instant AI analysis" often relies on probabilistic pattern matching that collapses under methodological scrutiny. This post explores the hidden risks of automated theme extraction and sentiment scoring, explaining why QInsights rejects "one-click" answers. Instead, we propose a sound approach to GenAI analysis: using AI for semantic clustering and pattern surfacing while keeping the human researcher in the interpretive loop.

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