Consulting
Delivering Sharper Insights to Clients, Faster
QInsights gave a consulting firm a faster path from open-ended survey responses to client-ready diagnosis, without sacrificing cross-departmental nuance.
Marcus Dahl, Managing Partner — Align OD Consulting
We used to dread the analysis phase. Now it is the part we look forward to.
The Challenge
Align OD Consulting works with mid-sized companies on culture change, leadership transitions, and post-merger integration. Their diagnostics often include 300 or more open-ended responses from multiple departments.
Manual coding slowed every engagement down. It took days just to organize and interpret the material, and the effort introduced inconsistency across analysts while making department-by-department comparison cumbersome.
By the time themes were ready, the team had already spent significant energy just preparing the data rather than thinking strategically with it.
We were spending two to three days just getting the data ready to think about.
The Solution
The firm adopted QInsights as its standard diagnostic engine. Consultants upload the full response set and ask focused questions by function, such as how production differs from sales or where HR and frontline teams fundamentally disagree.
Because QInsights generates descriptive themes across the whole dataset quickly, the team can move straight from data collection into interpretation without a manual coding step.
Within an hour of closing the survey, we already know where the fault lines are. That changes how we walk into every client conversation.
The Impact
QInsights cut the time to client-ready insight by 80%, but the more valuable gain was better use of consultant attention. Analysts now spend their time interpreting findings in context, challenging assumptions, and shaping change interventions.
Cross-departmental comparison has become a central part of client presentations, making the firm faster and sharper in how it frames organizational fault lines.
See It In Your Work
See how this would work for your team.
Bring a live project into a demo and see how QInsights handles your transcripts, responses, or interviews.
Book a Demo