Academic
Replacing Manual Coding
QInsights helped an academic research team replace exhausting manual coding with a faster, more motivating way to explore large qualitative datasets.
Prof. dr. Anja Ballis, Chair of German Language Education — University of Munich
I realized that some of my PhD students lose control. It's too much text, and manual coding becomes exhausting.
The Challenge
Prof. dr. Anja Ballis conducts research in language education and comparative education, where projects often involve vast amounts of non-linear text and audio data.
Her team repeatedly ran into a volume crisis: traditional Grounded Theory workflows demanded iterative reading and manual coding, which quickly became exhausting and difficult to manage.
The result was not just slowness. Valuable insights from older studies remained dormant because revisiting them with manual processes took too much time and effort.
In former times you had to transcribe interviews manually... QInsights works directly with the audio, which is amazing for the students. It allows us to re-analyze data we already collected to open up new discussions instantly.
The Solution
QInsights gave the research group a different starting point. Instead of manually transcribing and coding every interview before insight work could begin, students could work directly with audio and use conversational analysis to get an initial grasp of the material.
That shift also changed what was possible with archived research. Existing datasets could be re-analyzed for new questions without needing fresh data collection or additional funding.
We are living in fast times and we have to write papers pretty fast. QInsights helps me catch up with the data.
The Impact
The team gained speed, but the bigger shift was psychological and methodological. An overwhelming process became more navigable, especially for researchers who were still learning how to work with qualitative material at scale.
QInsights also unlocked scientific value already sitting in past projects, helping the group move faster toward papers and new discussions without sacrificing depth.
See It In Your Work
See how this would work for your team.
Bring a live project into a demo and see how QInsights handles your transcripts, responses, or interviews.
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