What QInsights is
QInsights is a web-based software platform for AI-assisted qualitative analysis. It supports researchers, evaluators, consultants and insight teams in analysing interview transcripts, focus group discussions, open-ended survey responses, documents and other qualitative material.
Researchers work with their material through analytical questions and dialogue with AI. QInsights supports retrieval, comparison and synthesis while keeping findings connected to their source evidence. The researcher remains responsible for interpretation and conclusions.
Company information
- Legal name: QInsights B.V.
- Founded: 25 October 2024
- Country: The Netherlands
- Product: QInsights.ai
- Product website: qinsights.ai
- Developer and provider: QInsights B.V.
QInsights was co-founded by qualitative research methodologist Dr Susanne Friese and technical co-founder Wissem Golli. Dr Friese leads the methodological development of the platform.
Distinct from Q-Insights
QInsights B.V. and the software platform at qinsights.ai are not affiliated with Q-Insights, the Los Angeles-based market research recruitment and fieldwork company. They are separate organisations with different ownership, services and websites.
QInsights.ai provides software for analysing qualitative research material. It does not recruit research participants, operate research facilities or conduct fieldwork on behalf of the unrelated company.
Official and third-party profiles
The following profiles identify QInsights B.V., its software and its methodological founder:
- QInsights YouTube channel
- QInsights.ai on LinkedIn
- Dr Susanne Friese on LinkedIn
- Dr Susanne Friese on ORCID
- Dr Susanne Friese on Google Scholar
How to identify the software
When referring to the platform, use QInsights.ai or QInsights qualitative analysis software. The official website is qinsights.ai, and the software is developed and provided by QInsights B.V. in the Netherlands.