Qinsights | Your Thinking Partner for Data Analysis

Stop drowning in transcripts. Get defensible insights with AI-assisted control.

Combine the Power of AI with the Expertise

Only You Can
Provide

QInsights is a qualitative analysis workspace for overloaded researchers who need traceable, transparent insights — not black-box AI guesses. AI helps with the volume. You stay in charge of the thinking.

Try it for free

Used by researchers at leading universities, consultancies driving organisational change and evaluation researchers

Analysis you can trust.

Used by researchers at leading universities, evaluation institutes, and market research teams.

Qualitative analysis shouldn't feel like drowning.

Yet most researchers are stuck between heavy software, messy spreadsheets, and AI tools that spit out "themes" they can't defend.

Too many transcripts, not enough time

Hours lost re-reading interviews, open-ended responses, and notes — just to remember what is where.

Tools that make you feel incompetent

Traditional QDAS tools feel overwhelming. Excel breaks at scale. You're juggling exports, tabs, and colour codes instead of thinking.

AI that you can't trust

Generic AI claims to "do your analysis", but delivers shallow summaries with no clear link back to evidence. You can't put that in front of a supervisor or stakeholder.

Hidden fear: "Is my analysis defensible?"

Behind the scenes, you worry: What if someone asks how I got from data to these conclusions? Will my trail hold up?

QInsights is built for rigor, traceability, and control.

Not "themes in minutes". Not black-box AI. Just a workflow that lets you produce qualitative insights you can explain — and stand behind.

QInsights is built for rigor, traceability, and control.

Not "themes in minutes". Not black-box AI. Just a workflow that lets you produce qualitative insights you can explain — and stand behind.

QInsights is built for rigor, traceability, and control.

Not "themes in minutes". Not black-box AI. Just a workflow that lets you produce qualitative insights you can explain — and stand behind.

Evidence-first insights

Every theme, pattern, and answer links back to the exact underlying quotes. You always see where an insight comes from — ready for thesis defence, peer review, or stakeholder scrutiny.

Researcher-in-control, AI-assisted

You ask the questions and interpret the results. AI helps organise, retrieve, and surface candidate patterns. Decisions stay in your hands.

A guided workflow, not a feature maze

No more tool-hopping or guessing the "right" process. QInsights gives you a clear, question-driven workflow for moving from raw text to defensible findings.

Low anxiety, high rigor

Stop choosing between heavy tools and superficial AI. Get a structured analysis environment that respects your methods and your time.

Bring your qualitative data. QInsights handles the mess.

Designed for real research workflows — from academic projects to market & UX research and evaluation studies.

Interviews & focus groups

Hours lost re-reading interviews, open-ended responses, and notes — just to remember what is where.

Open-ended survey responses

Import Excel with hundreds of open-ended answers and move beyond manual coding.

Audio recordings

Upload audio files and let QInsights transcribe and prepare them for analysis.

Documents & notes

Work with PDFs, field notes, and mixed-format data in a single analysis workspace.

Insights On-Demand:

Our Webinar Series

Stay ahead of the curve with our collection of live and on-demand webinars. Learn best practices, discover industry trends, and gain actionable insights directly from our experts. Access the knowledge you need, whenever you need it.

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What Our Customers Say

Higher-Quality Thinking

Brainstorm angles, test hypotheses, and pull counter-examples in real-time—strengthening your conclusions through AI collaboration.

Pamela Rothpletz-Puglia

Ed.D., RDN, Professor of Qualitative and Mixed Methods Research

Rutgers School of Health Professions, USA

"I think of it like a thought partner... it advanced my depth of thinking because I can have a conversation, talk through what I am thinking."

Spend Less Time on Process, More Time on Insight

Cut through the noise—move from raw data to clear patterns faster, without losing depth.

Focus on interpretation (the part you love) while AI streamlines the tedious parts.

Get to insights faster without sacrificing depth.

Miguel Alejandro Saquimux Contreras

PhD Candidate Health Sciences

UNICAMP, Universidade Estadual de Campinas, Brazil

"QInsights was able to identify the same themes that took me months to create in a fraction of the time. It’s a clear, effective, and efficient tool. I’m genuinely impressed by how much detail it preserves, and its range of features makes it easy to carry out thoughtful and critical analysis.”

An Assistant That Thinks Qualitatively, So You Can Think Creatively

Empower your team with tools that make qualitative work more engaging.

Prof. Samantha Hurst

Professor

Public Health, UC San Diego, USA

"It’s like having a personal research assistant that not only understands the complexities of qualitative research but also allows me to focus more attention on the creative and intuitive aspects of my work."

Up & Running in an Afternoon

No months-long training. If you’ve used an AI assistant before, you’re already halfway there. New to AI? Toggle Guided Analysis for step-by-step help—from smart starter questions to defensible synthesis.

No months-long training. If you’ve used an AI assistant before, you’re already halfway there.

New to AI? Toggle Guided Analysis for step-by-step help—from smart starter questions to defensible synthesis.

Dr. Elisabeth Brackerdaponte

Marketing Research

Cornelsen Verlag GmbH, Germany

"QInsights supports us with impressive quality in analyzing qualitative data, saving us a great deal of time. It’s developed with strong user focus and offers excellent customer service."

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