Real conversational insights. Start navigating the dialog.
QInsights is an advanced qualitative workspace designed for deep conversational analysis. Instead of relying on rigid coding workflows or black-box AI summaries, our engine helps overloaded researchers find patterns and derive traceable, transparent insights.
The AI processes the dialogue. You stay in charge of the thinking.
Analysis you can trust.
Used by researchers at leading universities, evaluation institutes, market research and consulting firms.
The data you have, analysed for high-stakes decisions
Every conversation in your ecosystem holds critical data. Stop relying on vibe checks. Start driving strategy with traceable evidence.
Start with raw audio files
Start with your audio files, we transcribe them for you using highly secure, enterprise-grade processing that meets rigorous privacy and compliance standards. Your data is protected from ingestion to analysis, keeping every derived insight directly linked to the original context.
Bring your own transcripts or other documents you want to analyse
Upload pre-existing text files, focus group transcripts, or high-fidelity documents. Our engine accelerates how you interact with your data, helping you find deep narrative patterns without surrendering authorship to a black box.
Semi-structured data like responses to open-ended questions
The most valuable insights in any survey are the open-ended responses. But if you have hundreds of respondents, you can't read them all.
QInsights facilitates the analysis helps you extract defendable results in hours.
AI is optimized for fluency, not truth
Tools that promise automation prioritize speed over accuracy. When AI acts as both the interviewer and the analyst, errors compound.
Polished Illusions: Highly plausible summaries that are fundamentally wrong.
Compounding Errors: Small hallucinations in the transcript become massive strategy failures.
Strategic Liability: A polished report is a liability if you can’t defend the data.
Traceable insights. Human-led analysis.
QInsights is the engine that keeps you in the driver’s seat. We handle the scale; you handle the strategy.
Defensible Themes: Every insight is linked directly back to the original dialogue.
Advanced Pattern Finding: Uncover deep narratives without rigid, manual coding.
Absolute Authorship: Never defend a "black box" guess again.
Built for high-stakes decisions, not quick vibe checks.
No Magic Button
There are plenty of tools designed to run 500 superficial, automated interviews. If you just need a quick vibe check, use them.
The Research Engine
We built QInsights for researchers and strategy consultants. When your business model, client advisory, or research breaks if the insights are wrong, you need an engine you can trace and defend.
Maintain methodological rigor: Find the themes and process your data without surrendering your authorship to a black box.
Measure true impact:. Turn messy, complex stakeholder interviews into traceable, defensible evidence for your reports.
Make high-stakes recommendations you can trust: Base your client advisory on real narrative patterns, not superficial AI hallucinations.
How it works:
Smarter qualitative research in 3 Steps
1. Upload your material
Bring your transcripts, open-ended survey data, notes or audio files.
Define your data context.
2. Explore and question your data
Ask targeted questions, compare groups, surface patterns — and always see the supporting quotes behind each answer.
3. Build a trail you can defend
Organise themes, evidence, and interpretations in one place. Export what you need for your thesis, report, slide deck, or stakeholder presentation — with your analysis trail intact.
Up & Running in an Afternoon
No months-long training. If you’ve used an AI assistant before, you’re already halfway there. New to AI? Toggle Guided Analysis for step-by-step help—from smart starter questions to defensible synthesis.
Stop presenting insights you don’t actually trust.
There is nothing worse than sitting in a boardroom, presenting an executive summary, and secretly hoping no one asks to see the raw data.
Fully automated AI tools give you speed, but they steal your confidence. When the AI conducts the interview and grades its own homework, you are left defending a black box.
QInsights gives you your confidence back. We don’t automate the truth; we illuminate it.
Every theme, every pattern, and every broad insight is directly traceable to real human dialogue.
You never have to defend an AI hallucination again.
You shouldn’t have to choose between burnout and bad data
Until now, doing deep qualitative research meant choosing your pain. You either sacrificed your weekend to manually tag and code interview transcripts line-by-line, or you fed it into an AI summary tool and crossed your fingers that it didn’t miss the nuance.
You are a researcher, not a data-entry clerk—and not a proofreader for a sloppy algorithm.
QInsights takes over the heavy lifting of conversational analysis, mapping the landscape of your dialogue so you can spend your time doing what you actually get paid for: deriving meaning, verifying themes, and building strategy.
Built for teams who actually care if the data is true.
Slapping an "AI-generated" label on a superficial vibe-check might work for some companies, but when you are designing high-stakes enterprise workflows or complex service models, "plausible but wrong" is a disaster waiting to happen.
Trace every insight back to the source
We built an engine that respects the craft of qualitative research. We actively avoid forcing Large Language Models into rigid coding tasks they fail at.
Instead, we keep you—the expert—in the loop, giving you the tools to analyse your data with uncompromising integrity.
What Our Customers Are Saying
"I think of it like a thought partner... it advanced my depth of thinking because I can have a conversation, talk through what I am thinking."
Pamela Rothpletz-Puglia Professor of Qualitative and Mixed Methods Research Rutgers School of Health Professions, USA
"QInsights supports us with impressive quality in analyzing qualitative data, saving us a great deal of time. It’s developed with strong user focus and offers excellent customer service."
Dr. Elisabeth Brackerdaponte Marketing Cornelsen Verlag GmbH, Germany
"QInsights was able to identify the same themes that took me months to create in a fraction of the time. It’s a clear, effective, and efficient tool. I’m genuinely impressed by how much detail it preserves, and its range of features makes it easy to carry out thoughtful and critical analysis.”
Miguel Alejandro Saquimux Contreras
PhD Candidate Health Sciences
UNICAMP, Universidade Estadual de Campinas, Brazil
""It’s like having a personal research assistant that not only understands the complexities of qualitative research but also allows me to focus more attention on the creative and intuitive aspects of my work."
Prof. Samantha Hurst
Public Health
UC San Diego, USA
Data Privacy and Security
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GDPR-aligned
It all begins with an idea. Maybe you want to launch a business.
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No training on your data
Your project data is never used to train generic models. It stays your project, your context, your responsibility.
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Encryption by default
Data is encrypted in transit and at rest, so you can focus on analysis knowing that the basics are covered.
Webinars
Learn best practices, discover industry trends, and gain actionable insights directly from our experts. Access the knowledge you need, whenever you need it.
We offer monthly webinars dedicated to a specific topic, at different dates, but always at 18:30 to 19:30 CET / CEST. If you cannot attend live, you can watch all past webinars on-demand.
FAQs
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QInsights supports most commonly spoken languages thanks. For example, if you upload a document in Spanish, the system will recognize the language and provide a summary in Spanish. If you then ask a question in English, the answer will be provided in English, while any quoted text from the source remains in the original language.
Tip: To view the QInsights interface in your preferred language, adjust your browser's language settings. Our interface will follow your browser preferences.
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You can upload and analyse a wide range of unstructured text formats, including:
• Interview and focus group transcripts (DOCX, TXT, PDF)
• Open-ended survey responses (Excel)
• Reports, articles, and documents
• Audio files (MP3, M4A up to 50 MB) — these are automatically transcribed for analysis.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Yes! QInsights supports team collaboration. You can share projects with team members who also have a QInsights account, making it easy to collaborate on data analysis within your research group, organization, or consultancy team.
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Start with a free trial version. You can test QInsights for 1 months using a maximum of 1 Million tokens. This is sufficient to test all features with 3-4 documents (50-70 pages).
When you want to continue to use QInsights, go to Settings / Billing. You can purchase a licence from there.
For team licences contact us at partnership@qinsights.ai