How researchers use QInsights
From academic deep-dives to corporate strategy, see how QInsights transforms dialogue into actionable insights.
Delivering sharper insights to clients faster
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Replacing manual coding
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Uncover hidden gems
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Deep reflection
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Making sense of in-depth interviews
Delivering sharper insights to clients faster ✳︎ Replacing manual coding ✳︎ Uncover hidden gems ✳︎ Deep reflection ✳︎ Making sense of in-depth interviews
Academic
"I realized that some of my PhD students lose control. It's too much text, and manual coding becomes exhausting."
Prof. Ana Ballis, chair of German Language Education at the University of Munich
Health Care
"When it gets down to introducing bias, the humans are really the vehicle by which that always happens. It didn't make sense to me that you could say my coding schema was so well structured it was not biased."
Dr. Samantha Hurst is a Health Sciences Clinical Professor at the University of California, San Diego (UCSD)
Consulting
"We were spending two to three days just getting the data ready to think about. By the time we had our themes, we were already exhausted—and the client was waiting."
Align OD Consulting, organizational development
Corporate
"We are always working under time pressure, hoping that we don’t miss something important. With so many different types of people in our research, QInsights allowed us to ask the same question across very different respondent groups and surface how the answers differed in language, emphasis, and emotional texture - which is very important in our line of work.”
Head of Research, Medical Technology Company
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