Unlock Hidden Insights with AI-Powered Qualitative Analysis with QInsights

Use Cases

How QInsights empowers you to deliver precise, actionable insights

Discover a Smarter Way to Unlock Insights from Unstructured Data

Through conversational engagement, QInsights retrieves the required information without the hassle of coding. This is the reimagined approach to research: direct, efficient, and insightful.

Use Cases

Marketing Research Agencies

Evaluation Research Agencies

Academic Researchers

Strategy Teams

Marketing Research Agencies

Empowering Small Teams and Solo-Researchers to Deliver High-Quality Insights

For marketing researchers, time constraints are real, and the pressure to deliver actionable insights is even greater, with wrong decisions carrying significant financial, reputational, strategic misalignment, and even safety and public health risks.

You need a tool that helps you uncover high-quality insights without guesswork, ensuring your findings are accurate, reliable, and tailored to your stakeholders' needs.

Marketing Researchers analysing qualtiative data from consumers usingi the AI-powered app QInsights

Your Challenges

Time Pressure: Fast turnaround times are critical for marketing projects.

Monetary Stakes: The cost of making wrong decisions is high, and your insights directly impact important business strategies.

General-Purpose AI Tools: Many researchers already use tools like ChatGPT, but these aren’t designed specifically for qualitative marketing research. They lack the control, security, and reliability that specialized research demands.

Our Solution

Deliver High-Quality Results: Ensure rigorous analysis of interview or focus group transcripts, and answers to open-ended questions that you can trust. Every insight is traceable back to its original source, and you can archive your findings for future review or ongoing projects.

Maintain Control: You steer the research, defining the questions, refining the focus, and ensuring that the analysis aligns with your stakeholders’ priorities.

Secure and Private: Work in a secure project environment with high data privacy standards, ensuring your research stays confidential and protected.

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For Evaluation Research

Deliver Rigorous Insights, Even on Tight Deadlines

Evaluation research often means balancing a wide range of data—both qualitative and quantitative—under intense time constraints. With just weeks to analyze and report findings, traditional methods can feel overwhelming, especially without specialized training in qualitative analysis. You need a tool that helps you move quickly, without sacrificing the quality and rigor your work demands.

Evaluation researchers sitting at laptops analysing qualitative data with the AI-powered App QInsights

Your Challenges

Time Constraints: Limited time, often as short as 4 weeks, to complete projects.

Data Volumes: A need for tools that allow you to handle large volumes of qualitative data like interviews, notes, reports, or answers to open ended questions efficiently.

Stakeholder Expectations: Delivering clear, actionable insights that meet stakeholder expectations without compromising rigor.

Our Solution

QInsights is built for evaluation researchers who need to produce rigorous results, fast. With AI-powered analysis, you can work with full transcripts, ask focused questions, and dive deep into your data in a fraction of the time.

QInsights makes it easy to verify insights by tracing them back to the original source, ensuring transparency and accuracy.

Whether you're juggling multiple projects or working to meet a deadline, our intuitive platform helps you produce insightful, reliable findings that stand up to scrutiny—all within your required timeframe.

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For Academic Researchers

Elevate your research with AI-driven analysis for rigorous, insightful results.

Whether you’re a Master’s or PhD student, post-doc, or part of a university research team, QInsights is designed to make your qualitative data analysis both rigorous and efficient. We understand the challenges you face—tight deadlines, large amounts of unstructured data, and the pressure to produce high-quality, publishable work. That’s why QInsights is here to help.

Academic researcher engange with an AI-assistant powered by QInsights to analyse qualitative data

Your Challenges

Time Constraints: There’s always too little time and too much to do, whether you’re working toward a degree or managing a research project.

Volume of Data: Qualitative research often produces extensive data that requires sophisticated methods to extract meaningful insights while maintaining academic rigor.

Maintaining Rigor and Quality: Academics must ensure that their analysis is robust, transparent, and methodologically sound to meet peer-review standards and fulfill university requirements.

Our Solution

Enhanced Research Rigor: QInsights ensures high-quality, verifiable insights, meeting academic requirements for publication or thesis defense.

Efficient Analysis: Researchers can analyze large datasets faster while preserving depth, making it easier to meet deadlines.

Cutting-Edge Methodology: By using QInsights, academic researchers place themselves at the forefront of innovation, advancing qualitative research methods with AI technology.

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For Strategy Teams

Empowering Leaders and Analysts to Develop Insightful and Agile Strategies

Qualitative analysis plays a critical role in understanding customer sentiment, market trends, and organizational culture. It's an essential component of the strategic framework that complements quantitative analysis by adding depth and context to the numerical insights.

Evaluation researchers being enganged in conversation with stakeholders. And analysts analysing data.

Your Challenges

Integrating Diverse Insights: Crafting effective strategies involves synthesizing information from multiple sources, including customer feedback, market research, and internal data. Managing and integrating these diverse insights can be complex and time-consuming.

Stakeholder Alignment: Ensuring that all stakeholders have a unified understanding and agreement on strategic objectives can be challenging, especially in large organizations with diverse teams and perspectives.

Complexity of Analysing Qualitative Data: Extracting meaningful patterns, themes, and trends from diverse qualitative data requires advanced analytical skills

Our Solution

Deep Qualitative Insights: Leverage our AI-powered app to conduct thorough qualitative analysis of interviews, focus groups, and open-ended survey responses. Gain rich context and depth that enhance your understanding of all relevant stakeholders in a timely manner.

Maintain Control: You define the strategic questions, set the research parameters, and ensure that the analysis aligns with your organizational goals and stakeholder priorities.

Conversational Interface: Interact with our AI assistant as you would with a colleague, making the analysis process intuitive and straightforward. Accelerate your analysis process and obtain valuable insights faster, enabling more agile and informed strategic decisions.

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