Delivering sharper insights to clients, faster.
QInsights enabled Align OD Consulting to turn hundreds of open-ended employee responses into cross-departmental insight—delivering sharper client recommendations, faster.
The Challenge
Align OD Consulting is a boutique organizational development firm that helps mid-sized companies navigate culture change, leadership transitions, and post-merger integration.
Their diagnostic process relies on open-ended employee surveys—typically 300 or more responses per engagement—collected across departments such as HR, sales, marketing, production, and administration.
For years, their consultants manually coded every response to surface themes, a process that was not only time-consuming but introduced inconsistency across analysts and made cross-departmental comparison painstaking.
"We were spending two to three days just getting the data ready to think about. By the time we had our themes, we were already exhausted—and the client was waiting."
The Solution
Align OD Consulting integrated QInsights as their standard diagnostic engine. Consultants now upload the full response set and use conversational analysis to interrogate the data by department—asking questions like "What are the dominant concerns in production versus sales?" or "Where do HR and frontline employees fundamentally disagree?"
QInsights generates descriptive themes instantly, allowing the team to move directly from data collection to strategic interpretation without any manual coding step.
"We don't need academic-level analysis—we need to understand what's going on in an organisation, fast and accurately. QInsights gives us that. It reads across 300 responses and tells us what matters in each department, in plain language."
— Align OD consultant
The Impact
QInsights reduced the time from data collection to client-ready insight by 80%. More importantly, it freed consultants to focus on the work that actually requires human expertise: interpreting findings in context, challenging leadership assumptions, and designing change interventions.
he cross-departmental comparison capability has become a centrepiece of Align OD's client presentations.
"We used to dread the analysis phase. Now it's the part we look forward to—because within an hour of closing the survey, we already know where the fault lines are. That changes how we walk into every client conversation."
— Marcus Dahl, Managing Partner, Align OD Consulting