Why We Built QInsights

At QInsights, we’re not just building software — we’re building a new way of thinking about qualitative research in the age of AI. QInsights was born out of her desire to empower researchers — not replace them — by combining cutting-edge AI with the kind of insight that only humans can provide.

Built on an Ethical Compass

We don’t believe in black-box AI. Our approach is transparent, responsible, and designed to elevate—not automate—your thinking. We stand for ethical co-intelligence where you stay in control of your analysis.

Our work is grounded in qualitative research traditions, not just AI trends. We translate complex analytic processes into intuitive, research-driven workflows—so you don’t need to be a methods expert to produce meaningful results.

QInsights isn’t just a tool; it’s part of a movement. Through workshops, articles, and our podcast, we’re shaping the future of AI-powered qualitative research and sharing that journey with a global community.

We believe in showing up as we are: reflective, curious, and open to learning. QInsights continues to evolve through honest dialogue with our users. We listen, we adapt, and we grow—with you.