Qinsights | Your Thinking Partner for Data Analysis

Stop drowning in transcripts. Get defensible insights with AI-assisted control.

QInsights is a qualitative analysis workspace for overloaded researchers who need traceable, transparent insights — not black-box AI guesses.
AI helps with the volume. You stay in charge of the thinking.

Try it for free

Analysis you can trust.

Used by researchers at leading universities, evaluation institutes, and market research teams.

Qualitative analysis shouldn't feel like drowning.

Yet most researchers are stuck between heavy software, messy spreadsheets, and AI tools that spit out "themes" they can't defend.

Too many transcripts, not enough time

Hours lost re-reading interviews, open-ended responses, and notes — just to remember what is where.

Tools that make you feel incompetent

Traditional QDAS tools feel overwhelming. Excel breaks at scale. You're juggling exports, tabs, and colour codes instead of thinking.

AI that you can't trust

Generic AI claims to "do your analysis", but delivers shallow summaries with no clear link back to evidence. You can't put that in front of a supervisor or stakeholder.

Hidden fear: "Is my analysis defensible?"

Behind the scenes, you worry: What if someone asks how I got from data to these conclusions? Will my trail hold up?

QInsights is built for rigor, traceability, and control.

Not "themes in minutes". Not black-box AI. Just a workflow that lets you produce qualitative insights you can explain — and stand behind.

QInsights is built for rigor, traceability, and control.

Not "themes in minutes". Not black-box AI. Just a workflow that lets you produce qualitative insights you can explain — and stand behind.

QInsights is built for rigor, traceability, and control.

Not "themes in minutes". Not black-box AI. Just a workflow that lets you produce qualitative insights you can explain — and stand behind.

Evidence-first insights

Every theme, pattern, and answer links back to the exact underlying quotes. You always see where an insight comes from — ready for thesis defence, peer review, or stakeholder scrutiny.

Researcher-in-control, AI-assisted

You ask the questions and interpret the results. AI helps organise, retrieve, and surface candidate patterns. Decisions stay in your hands.

A guided workflow, not a feature maze

No more tool-hopping or guessing the "right" process. QInsights gives you a clear, question-driven workflow for moving from raw text to defensible findings.

Low anxiety, high rigor

Stop choosing between heavy tools and superficial AI. Get a structured analysis environment that respects your methods and your time.

Insights On-Demand:

Our Webinar Series

Stay ahead of the curve with our collection of live and on-demand webinars. Learn best practices, discover industry trends, and gain actionable insights directly from our experts. Access the knowledge you need, whenever you need it.

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How It Works:

Smarter Qualitative Research in 3 Steps

How It Works:

Smarter Qualitative Research

in 3 Steps

1. Upload your material

Upload your material

Bring your transcripts, open-ended survey data, notes or audio files.

2. Explore and question your data

Explore and question your data

Choose your analysis style

Ask targeted questions, compare groups, surface patterns — and always see the supporting quotes behind each answer.

3. Build a trail you can defend

Build a trail you can defend

Synthesize and share with confidence

Organise themes, evidence, and interpretations in one place. Export what you need for your thesis, report, slide deck, or stakeholder presentation — with your analysis trail intact.

Not "AI does your analysis." A workspace for analysis you can defend.

Others

Black-box "themes in minutes"

Every insight linked to underlying quotations

Shallow summaries with no clear evidence

Researcher-led, AI-assisted workflow

Steep learning curves and feature overload

Clear, question-driven steps instead of feature maze

Leave you guessing how insights were produced

Built for publishable, defensible qualitative work

Designed for Researchers Under Real Pressure

Whether you're in academia, UX, marketing, or evaluation, QInsights supports qualitative work where rigor and deadlines both matter.

Academic researchers

For grunt-funded research teams, professors, postdocs, and PhD researchers needing a transparent analysis trail for high-impact papers, peer-reviewed publications and dissertations.

Evaluation & policy teams

NGOs, consultancies and public sector teams working with interviews, focus groups, and open-ended surveys.

UX & product researchers

Mixed-methods teams who must deliver insights quickly while keeping qualitative work credible and explainable.

Anyone tired of improvised methods

If you're juggling complex software tutorials, overgrown spreadsheets, and ChatGPT exports, QInsights gives you a calmer, more defensible way forward.

What Our Customers Say

Higher-Quality Thinking

Brainstorm angles, test hypotheses, and pull counter-examples in real-time—strengthening your conclusions through AI collaboration.

Pamela Rothpletz-Puglia

Ed.D., RDN, Professor of Qualitative and Mixed Methods Research

Rutgers School of Health Professions, USA

"I think of it like a thought partner... it advanced my depth of thinking because I can have a conversation, talk through what I am thinking."

Spend Less Time on Process, More Time on Insight

Cut through the noise—move from raw data to clear patterns faster, without losing depth.

Focus on interpretation (the part you love) while AI streamlines the tedious parts.

Get to insights faster without sacrificing depth.

Miguel Alejandro Saquimux Contreras

PhD Candidate Health Sciences

UNICAMP, Universidade Estadual de Campinas, Brazil

"QInsights was able to identify the same themes that took me months to create in a fraction of the time. It’s a clear, effective, and efficient tool. I’m genuinely impressed by how much detail it preserves, and its range of features makes it easy to carry out thoughtful and critical analysis.”

An Assistant That Thinks Qualitatively, So You Can Think Creatively

Empower your team with tools that make qualitative work more engaging.

Prof. Samantha Hurst

Professor

Public Health, UC San Diego, USA

"It’s like having a personal research assistant that not only understands the complexities of qualitative research but also allows me to focus more attention on the creative and intuitive aspects of my work."